BE THE_ SERIES Linocut Prints

Chati Coronel weaponizes hope. In 2020, while the world convulsed with crisis, she multiplied fifty linocut prints like viral messages—each one a direct challenge to surrender, each one refusing the luxury of despair. The "BE THE_" series doesn't comfort. It commands.

Magazine covers sell you who to be. Coronel hijacks this familiar format, turning capitalism's own language against itself. Where some magazines instruct, "How to Please Him," Coronel demands "BE THE Fire That Lights the Way." Where some sell beauty, she sells transformation. The subversion is complete, the co-optation brutal in its simplicity.

These are instructions for survival. Art that must confront viewers in their daily lives. Each print carries its message into the world with the insistence of propaganda, the urgency of a manifesto. "BE THE Free" is not a suggestion. "BE THE Impossible" is not inspirational fluff. These are demands made on consciousness itself, imperatives that refuse the comfort of possibility. They insist on actualization. They make viewers complicit in their own transformation.

The artist's poetry cuts through sentiment to bone: "Your heart / Is / A blood cup / Where / The sun / Also / Rises." This is language that draws blood, words that wound in order to wake. These prints reveal what we prefer to keep hidden—the violence of remaining unchanged, the brutality of accepting limitation.

Coronel's multiplication strategy acknowledges the power of the many. The linocut medium serves not aesthetics but logistics—how to replicate rebellion, how to mass-produce awakening. Each print varies slightly, like fingerprints at a crime scene, each one evidence of the artist's presence in the world.

This is art as emergency broadcast, creativity as crisis response. The "BE THE_" series doesn't ask permission to transform you. It infiltrates consciousness like a virus, replicates like an idea whose time has come. In a world that profits from your smallness, these prints are acts of insurgency. They don't suggest you become powerful. They assume you already are.